A London podiatry clinic
Healthcare clinic. Cutting wasted spend and turning clicks into booked appointments.
Shown anonymously. Metrics below are placeholders to be confirmed with real reporting data before publishing.
Context
A busy podiatry clinic in a competitive part of London, relying on Google Ads to bring in new-patient enquiries. A healthy monthly budget, but little visibility into what it was actually producing.
The problem
A single broad campaign bid on everything from specific treatments to vague, out-of-area searches. Call tracking was not set up, so the team could not tell which clicks turned into booked appointments. The budget was spent, but nobody could say on what.
What we did
- Rebuilt the account around individual treatments, so each search matched the right ad and page.
- Fixed conversion tracking so calls and form fills were counted correctly, and once each.
- Added a structured negative keyword list to stop paying for irrelevant searches.
- Tightened geo-targeting to the clinic's real catchment area.
- Worked on the landing pages: click to call, a clear single action, faster load.
The outcome
With clean tracking in place, the clinic could finally see cost per booked patient and optimise towards it. Wasted spend dropped, and more of the budget went to the searches that fill the diary.
[Client quote to be supplied, with consent, on what changed for the business.]
Want the same for your clinic? Ask for a free audit.