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Resources

Practical tools and guides for local service businesses and SMEs running Google Ads. Free to use, no sign-up.

Tools & guides

Tool

ROI & break-even calculator

Work out the most you can profitably pay per click, and whether paid search stacks up for you.

 Tool

Negative keyword starter-pack

Pick your trade and copy a ready-made negative keyword list straight into Google Ads.

 Guide

Local Service setup guide

A short checklist of what actually matters when setting up local Google Ads.

 Pack · coming soon

Claude Code skills pack

Automations I use for paid search and marketing operations.

Case studies

Case study

A US steakhouse group

Cleaning up a multi-location paid search account and the reporting behind it.

 Case study

A London podiatry clinic

Cutting wasted spend and turning clicks into booked appointments.