Negative keyword starter-pack

Local accounts quietly bleed budget on searches that never convert: job hunters, freebie seekers, the wrong town. Pick your trade and copy a sensible starting negative keyword list straight into Google Ads.

How to use: in Google Ads, open Tools → Shared library → Negative keyword lists, create a list, paste these in, then apply it to your campaigns. Review your search terms report every couple of weeks and keep adding to it.

Want me to build a full list from your actual search terms? Ask for a free audit.