Google Ads ROI & break-even calculator
Before you spend a penny, work out what a click is actually worth to your business. Enter your numbers and this shows the most you can profitably pay per click, your break-even point, and whether the maths works.
Value of one enquiry
Break-even cost per click
Recommended max CPC
Cost to win a customer at that CPC
Pay more than the break-even figure per click and, on these numbers, you lose money. The recommended max CPC builds in your target return.
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