A US steakhouse group

Multi-location hospitality. Cleaning up a sprawling paid search account and building reporting the team could actually trust.

Shown anonymously. Metrics below are placeholders to be confirmed with real reporting data before publishing.

Context

A premium steakhouse group running Google Ads across several locations, with reservations as the goal. Spend was healthy but spread thinly, and the team had little reliable visibility into what each location was getting back.

The problem

Campaigns overlapped between locations, budgets were hard to control, and reporting was manual and inconsistent. Nobody could say with confidence which spend was driving bookings and which was being wasted.

What we did

• Restructured campaigns by location so each had its own budget and clear intent.
• Tightened geo-targeting and added negative keywords to cut overlap and waste.
• Built automated rules to catch overspend and zero-impression campaigns early.
• Set up anomaly detection that flags sudden swings in spend, cost per result or volume.
• Automated the monthly reporting into a single source the whole team could read.

The outcome

With clean structure and trustworthy reporting, the group could finally see cost per booking by location and shift budget to what worked. Reporting that used to eat hours each month now runs on its own.

[Client quote to be supplied, with consent, on what changed for the business.]

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